tag:blogger.com,1999:blog-9119559248667291504.post6247248780503765040..comments2020-06-18T01:04:33.219-07:00Comments on Out of Interest...: Do characters work?Unknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-9119559248667291504.post-40029586020695708632009-12-01T12:17:12.832-08:002009-12-01T12:17:12.832-08:00Using different characters is a key PR and marketi...Using different characters is a key PR and marketing tool- even if they are stereotypes. In fact, that is the point. In order to get "personification" and "identification", you have to present characteristics to which people can relate. I would be tempted to add another one- the young mum, who is so busy juggling fold up push chair, screaming toddler and the phone rings...in my opinion, they are a more lethal problem as the distracted pedestrian who assumes that everyone will adjust the way they behave to avoid the danger.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9119559248667291504.post-5960949823796311132009-11-27T13:19:49.256-08:002009-11-27T13:19:49.256-08:00Just to raise an additional question, do you think...Just to raise an additional question, do you think it is the right choice of characters? Or is there some other characters we could have used instead? Would you be able to identify to either the stylish girl, the jock, the girl in love, the indie or the academic?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9119559248667291504.post-13985397227506987512009-11-25T11:25:51.859-08:002009-11-25T11:25:51.859-08:00Characters are really effective since people can r...Characters are really effective since people can relate to them. They also create a sense of interactivity, it's a fun way of getting a serious message across.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9119559248667291504.post-53145255739758598112009-11-25T08:55:43.793-08:002009-11-25T08:55:43.793-08:00I think if you don't try and tell people which...I think if you don't try and tell people which stereotype they fall into you should have no problem! Comedians use stereotypes in their gigs all the time for laughs. When they mention all the stereotypical naggling and silly niggles about women, its always the women that laugh hardest because they identify with it. The same with men. Or if comedians spot teenagers in their audience, you immediately get the hoody comments and the moody teen jokes. But the teens dont mind because they know to some extent that its true and will laugh at it! if you do it the right way it wont seem patronising at all. :)Anonymousnoreply@blogger.com